Built by operators who understand privacy, growth, technology, and sports.

SMWCO brings together deep privacy, consent, digital identity, governance, and commercial strategy experience.

Our work is grounded in the reality that privacy is no longer only a legal or compliance function. It is a business capability that shapes how organizations collect data, activate audiences, manage risk, and earn trust.

The firm is led by Sarah Wickham and Brad Keates, two partners with extensive experience across privacy, consent management, sports, entertainment, technology, regulated markets, digital identity, and large-scale transformation.